Recession and bear stock market provide an environment for the fittest firms to expand and consolidate at the expense of weaker competitors.

In the PC business, low profit and generic products are compatible with market domination.

Because well-known brands can signal quality and integrity amid consumer ignorance, brands could stabilize market share and enhance brand-owners' ability to charge premium prices.

Knowledge-based industries subject to increasing returns because of high R&D fixed costs and low variable costs naturally tend to monopolize the market.